Smokefree Movies Blog

Posted: Sep 10, 2015 by SGlantz

On 8 September, opening day of the Toronto International Film Festival, the Ontario Tobacco Research Unit (OTRU) released a new report detailing the cost in lives and money when US movies with smoking are dumped into Canada’s youth market. 

DOWNLOAD: Youth Exposure to Tobacco in Movies in Ontario, Canada: 2004-...

Posted: Sep 1, 2015 by SGlantz

In collaboration with colleagues at the CDC Office on Smoking and Health and at UCSF, we just published “Protobacco Media Exposure and Youth Susceptibility to Smoking Cigarettes, Cigarette Experimentation, and Current Tobacco Use among US Youth,” in PLoS ONE.  This paper uses data from the 2012 National Youth Tobacco Survey to concurrently examine the effects of a wide range of media influences...

Posted: Jul 17, 2015 by SGlantz

Since June 30, Comcast released two PG-13 films with smoking: Self/less and Terminator Genesys. This reduces the number of MPAA-member companies with 100% smokefree records for their 2015 youth-rated films from four to three: Disney, Time Warner and Viacom.

It is yet another example of why we need the R rating to protect...

Posted: Jul 17, 2015 by SGlantz

The one Disney film label unnamed in Disney’s policy update is Touchstone, which it uses to release PG-13 films from DreamWorks under a seven-year distribution agreement. Along with that agreement, Disney also maintains a $250 million loan facility for DreamWorks. In effect, then, Disney and DreamWorks enjoy a deal structure very common among the major studios: the...

Posted: Jul 8, 2015 by SGlantz

Kid-rated movies from four major studios — Disney, Paramount, Universal, and Warner Bros.  — were 100 percent smokefree in the first half of 2015, a record number of companies.

Smoking was down, but not out, at the two other MPAA member studios, Fox and Sony.

Overall, 28 percent of G, PG and PG-13 films featured tobacco imagery January through June, 2015, compared to 38 percent in the same period the year before. The average number of tobacco incidents in youth-rated films...

Posted: Jul 8, 2015 by SGlantz

On June 29, 2015, The Walt Disney Company released its updated policy on smoking in youth-rated movies, promised by CEO Robert Iger at the company’s annual meeting. 

At that March 12 meeting, a shareholder asked Mr. Iger if Disney would “commit to an iron-clad policy that your PG-13 and youth-rated movies never show smoking.” Mr. Iger responded:

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Posted: May 22, 2015 by SGlantz

Mad Men’s Betty Hofstadt may be one of only four screen characters in more than a decade to suffer serious harm from smoking. The others were on the big screen: Constantine (Keanu Reeves) in Constantine, Tim Donohue (Donald Sumpter) in The Constant Gardener, and Otis Blake (Jeff Bridges) in Crazy Heart.   

Four thousand different characters have smoked in 1,100 top-grossing movies since 2002. If only three of these film characters were...

Posted: May 21, 2015 by SGlantz

The CDC just released its annual update of its fact sheet on studio performance on smoking in movies; you can read it at http://www.cdc.gov/tobacco/data_statistics/fact_sheets/youth_data/movies....

Here is their overview:

  • Watching movies that include smoking causes young...
Posted: May 21, 2015 by SGlantz

Opening this week in the US, When Marnie Was There (PG rated for "thematic elements and smoking") is an animated feature financed by Japan advertising giant Dentsu, the agency for Japan Tobacco. 

The film is distributed in the US by Gkids, an independent that releases films from Studio Ghibli, a renowned animation company in Tokyo. Gkids founded and produces New York’s annual International Children’s Film Festival. 2015 festival sponsors include the Academy of Motion...

Posted: May 9, 2015 by SGlantz

This week a new comedy staring James Marsden and Jack Black opened.  The review of the movie in the San Francisco Chronicle  included a still from the movie clearly showing Marsden smoking a cigarette (top photo) but the ads for the movie and its official website show...