Three metrics are used to track smoking in movies overall, by rating and by company:
• percentage of films with smoking;
• tobacco incidents per movie (average for all movies and for movies with smoking);
• in-theater tobacco impressions (an index of total exposure from all movie platforms).
Observations for 2013 and 2014 data
• The share of PG-13 movies with smoking (47%) has not changed substantially since 2010, hovering between 40-50%. However, the share...