Disney

The Walt Disney Company (NYSE: DIS)
500 S. Buena Vista Street
,
Burbank,
CA
91521-9722
MPAA member company:
yes
Film labels:
Disney, Lucasfilm, Marvel, Pixar, Touchstone
Other holdings:
ABC, ESPN, Disney Channel, A&E, TV/radio stations, cruise line, theme parks worldwide
Top executive:
CEO Robert Iger Summary:
Once upon a time, Disney contributed a major share of tobacco impressions, recruiting an estimated 290,000 new young smokers between 2003 and 2014. The company's tobacco content started to drop in 2005, after Disney adopted its first policy 'discouraging' tobacco in its movies and shed its chain-smoking Miramax division. By 2016, Disney says, no cigarettes at all will pop up in kid-rated films from Walt Disney, Lucasfilm, Marvel and Pixar. This welcome pledge omits Disney's Touchstone label, which has distributed PG-13 films with smoking.
Pick a time period:
Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002
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Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
0% | 0% | 0 | 0 | 0 | 0 | 0 |
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Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
0% | 0% | 0 | 0 | 0 | 0 | 0 |
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Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
0% | 0% | 0 | 0 | 0 | 0 | 0 |
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Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
8% | 0% | 5 | 0 | 1,068 | 0 | 0 |
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Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
14% | 100% | 5 | 12 | 9,536 | 48 | 1 |
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Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
29% | 92% | 6 | 48 | 14,807 | 3,025 | 2 |
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Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California