Disney

The Walt Disney Company (NYSE: DIS)

Address:

500 S. Buena Vista Street  ,

Burbank,

91521-9722

MPAA member company:

yes

Film labels:

Disney, Lucasfilm, Marvel, Pixar, Touchstone

Other holdings:

ABC, ESPN, Disney Channel, A&E, TV/radio stations, cruise line, theme parks worldwide

Top executive:

CEO Robert Iger

Summary:

Once upon a time, Disney contributed a major share of tobacco impressions, recruiting an estimated 290,000 new young smokers between 2003 and 2014. The company's tobacco content started to drop in 2005, after Disney adopted its first policy 'discouraging' tobacco in its movies and shed its chain-smoking Miramax division. By 2016, Disney says, no cigarettes at all will pop up in kid-rated films from Walt Disney, Lucasfilm, Marvel and Pixar. This welcome pledge omits Disney's Touchstone label, which has distributed PG-13 films with smoking.

Pick a time period: Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
0%	0%	0	0	0	0	0

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
0%	0%	0	0	0	0	0

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
15%	0%	9	0	1,068	0	0

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
12%	100%	5	4	3,895	2	0

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
13%	100%	5	34	9,629	133	2

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
29%	92%	6	48	14,807	3,025	2