Relativity

Address:

9242 Beverly Blvd., Suite 300,

Beverly Hills,

90210

Parent company:

Independents

MPAA member company:

Film labels:

Relativity, Rogue

Other holdings:

Have included music, digital media, sports agency, M3/Relativity (clothing), Relativity Education (workshops), Madvine (product placement)

Top executive:

Co-CEO Ryan Kavanaugh

Summary:

Brokering hedge fund and bank investments in slates of studio films since 2004, Relativity became a producer-distributor in its own right in 2010. Relativity acquired the Rogue label from Universal, sealed a production deal with Netflix, and developed co-productions in China and India. After a seven-month detour through Chapter 11, Relativity re-emerged from bankruptcy in March 2016 with film financing from Maple Leaf Capital Group and a new co-CEO, Dana Brunetti.

Pick a time period: Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002

Relativity\|Share of all tobacco impressions delivered to moviegoers

Relativity \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
0%	0%	0	0	0	0	0

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Relativity\|Share of all tobacco impressions delivered to moviegoers

Relativity \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
0%	0%	0	0	0	0	0

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Relativity\|Share of all tobacco impressions delivered to moviegoers

Relativity \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
0%	0%	0	0	0	0	0

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Relativity\|Share of all tobacco impressions delivered to moviegoers

Relativity \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
63%	50%	12	7	291	43	0

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Relativity\|Share of all tobacco impressions delivered to moviegoers

Relativity \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
44%	77%	6	16	411	1,000	3

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Relativity\|Share of all tobacco impressions delivered to moviegoers

Relativity \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
52%	79%	13	18	1,073	1,619	4