Time Warner
Time Warner (NYSE: TWX)
One Time Warner Center,
New York,
NY
10019-8016
MPAA member company:
yes
Film labels:
Warner Bros., New Line
Other holdings:
Warner Bros. Television; CNN, TBS, TNT, Cartoon Network, Adult Swim, Turner Classic Movies; HBO and Cinemax; Time, Inc: People, Sports Illustrated, Time, Fortune, etc.
Top executive:
Chairman and CEO Jeffrey Bewkes Summary:
In 2014, Warner Bros. accounted for 56 percent of Time Warner's $27 billion in revenue. Only two of the studio's top-grossing, youth-rated films featured tobacco imagery: blockbuster The Hobbit: The Battle of the Five Armies and another, more modest fantasy, Winter's Tale. In 2005, Warner Bros. was the second major studio, after Disney, to adopt a corporate policy on tobacco depictions in its films. In 2010, along with Disney and Comcast (Universal), Warner Bros. showed that it could eliminate practically all smoking in its kid-rated films. Then its PG-13 impressions rebounded to 4.5 billion in 2013. Which face will Warner Bros. show in 2015?
Pick a time period:
Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 0% | 0% | 0 | 0 | 0 | 0 | 0 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 50% | 0% | 13 | 0 | 143 | 0 | 0 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 42% | 50% | 5 | 27 | 291 | 1,349 | 0 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 32% | 44% | 11 | 33 | 5,718 | 5,719 | 1 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 35% | 57% | 9 | 28 | 16,414 | 16,304 | 4 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 45% | 69% | 13 | 31 | 32,624 | 31,705 | 27 | ||
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Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California
Tobacco depiction policies
Learn about company policies on smoking in movies — including loopholes
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