Film: Down to Earth (1947) Studio: Columbia Tobacco brand: Chesterfield
Hayworth, a screen siren, was portrayed as a smoker in films including Gilda (1946) and The Lady from Shanghai (1947). "I used to have to punch a time clock at Columbia," she later complained. "Every day of my life. Honey, I was under exclusive contract—like they owned me. Pose with that head of state, that kinda soap, this kind of cigarettes...and they get the stuff! I never saw any soap!"