Rango, like many PG-rated animated films, aims to amuse young children and also their parents, who buy the tickets. This pastiche of movie Westerns references John Ford landscapes, High Noon showdowns, Fear and Loathing in Las Vegas (which also starred Johnny Depp) and Roman Polanski's Chinatown, with plenty of bone-bleached noir and video game action in between. One character transports her father's ashes—his tobacco ashes, she helpfully adds. Another character blows smoke in Rango's face. He swallows the cigar and scorches the bully. Other characters chew tobacco, while the Mayor's slinky secretary sports a glamorous cigarette holder. Tobacco companies embedded smoking in decades of films. Rango perpetuates it for a new generation.